Tips On Making A Child-Friendly Website
One of the major forms of digital marketing is by websites. Internet is rapidly becoming popular in the business world. When it comes to online marketing, everybody is embracing it even in the kids’ industry where we are seeing people like trampoline sellers, toy dealers and organizers of children events. You cannot compare sites for children and adults because they are so different. There are some guidelines that have been proven to work for kids’ websites.
If a site is made for children it should excite most if not all the senses. Children grasp information that has been made to appeal to all their senses. Having videos in the website excites the audio-visual senses while images that are textured and are of things that are edible can significantly involve their sense of touch, smell and taste. When all the senses of the kids are exercised, they are likely to remember what your website was about.
There should be a lot of color on a children’s site. Children, from a very young age, are attracted to colorful things. If you are targeting kids in your website then you should consider having a lot of colorful details. Let the website have texts that are equally colorful. Remember that it is not just about color but about coordination as well.
Make the website a happy space for the children. Include items that make the children feel good as they visit the site. You can have jokes or some funny clips to make the kids laugh. You are more likely to sell your items to the kids if they can fondly remember your site as a fun space.
It is advisable to have simple instruction on the website so that the children can easily understand what the website is all about. Use language that is the level of the children. It will work against you if you fill the page with a lot of information. Let there be a section where all the details can be explained to adults.
Every child will only be interested in something if they can relate to it. The best way for kids to connect with whatever you are selling, is to see other children doing it. If at all you are advertising a kids’ event, have photos of children playing, eating and having fun at a similar event.
You will be advantaged if you can include videos or animations to your website. The reason for this is that children are drawn to things in motion.
It is a good idea to test the website before launching it, and the best way to do so would be with the children in your circle. This will give you an idea of how the website is working, and you will be able to gauge if it is working according to your plans. It will give you an opportunity to make any changes if there are any required. You are ready to launch if at all there are no issues.