Commercial photography is focused on capturing images for commercial purposes, like adverts and merchandising. It can also be used to enhance text in restaurant or cafe menus, corporate brochures and the like. The main idea behind commercial photography is to promote or sell a product, service or company.
The market can be very bankable for commercial photographers, the field being so broad and accommodating to both conventional and alternative photographs. Below are some of the most common commercial photography applications these days:
Commercial photography for products or product lines emphasize the features, details and feel of a certain product or its design.
Promotion of a Business
A business can use also use commercial photography to market itself, or certain parts of the work it does. There is, however, a huge difference between commercial photography, which is usually done in an isolated environment or a studio, and industrial photography, which usually happens on site. Commercial photography pros do not usually accept industrial photography assignments. Building or architectural photography is a popular method of promoting a business, which is presented as a product.
Commercial Food Photography
Food photography is often intended to enhance restaurant or cafe menus or for culinary sections of publications. Photographers who are knowledgeable in nature or skilled at taking still-life shots are perfect for food photography. Pictures may be taken to give feels of a certain venue or to highlight the food itself. Because restaurant or cafe food shoots are done in the venue itself, a photographer will have to be ready with portable backgrounds and lighting.
Fashion photography is obviously the most common type of commercial photography. We find these types of photographs in billboards, fashion magazines, on TV and many other media. Commercial fashion photography involves a whole range of styles and techniques. Editorial shots, for instance, portray a garment in non-traditional and often dramatic ways, while catalog shots are more focused on the details of the item.
Since its invention in the 19th century, portrait photography has been one of the most bankable specialties in the photography industry. There is a whole dynamic for photographers to be able to manipulate lighting and shoot the human body, entire families or any groups of people, and bringing out the best in them. Portrait photograph enjoys the highest demand, reason why there are so many outlets offering this service everywhere today.
If you’re searching for a commercial photographer for any purpose, you will find lots online, but be sure to do a background check before giving your commitment to anyone. How many years have they been in business? Good photography requires experience – lots of it – so don’t compromise on that. You definitely need to take a look at their portfolios. Finally, try to have a short chat with them on the phone about your plans. This is a good way to see how you get along together. You don’t want a photographer you don’t like because it could affect the final outcome of the photos.